AboutUs
AboutUs
Since its creation in 2005 Golf Tourism Scotland has been building both its membership levels and public profile with the aim of raising Scotland's golf tourism game in areas of product development and marketing and other generic tourism areas such as travel, training and research and monitoring.
Golf Tourism is perpetually faced with shifting markets and evolving products and GTS believe that what needed to achieve greater market share is a pro-active membership that will innovate, work together, comment, and participate in ways that will take golf tourism in Scotland to a new level.
How is Golf in Scotland doing competitively? International competition continues to grow, and still not enough is done to segment and then match Scotland’s golf tourism products and markets, there continues to be fragmentation of effort, both across sectors of the industry and regions of the country, our market information is inadequate, and golf club marketing and customer service skills are variable.
2008 sees another raft of new initiatives. The SGU are leading a “One Plan for Golf” project; EventScotland are hosting a series of cross industry meetings; VisitScotland are reviewing their golf marketing and Scottish Enterprise are restructuring their delivery of business development support.
2009 sees Homecoming Scotland and GTS are involved in ensuring that Golf is central to it; 2010 has the Open back at St Andrews and the 150th anniversary of the Open’s birth at Prestwick. And then of course there’s the countdown which will start to The Ryder Cup 2014 – a project GTS feels the industry should be much more involved in planning for.
GTS will continue to develop strong channels of communication with the public bodies but it will always remain the mouthpiece of its members and the champion of their interests.
Help us be heard.
